Written by Sara Jameson Tuesday, 17 January 2012 09:20
Half of kids under 8 (and 40% of 2- to 4-year-olds) have access to a smartphone, iPad or some other mobile media device.
In October 2011 Facebookers in the U.S. spent 136,000 aggregate years on the site, according to Comscore. That's more time then all of recorded history.
Nuclear families account for just one-fifth of all households but more than one-third (34%) of total consumer spending. Nationwide there are 1.3 million fewer of them in 2010 than there were in 2000.
One in three consumers can't afford your product: The 2011 Discretionary Spend Report from Experian Simmons finds 34.5% of households have less than $7,000 to spend on non-essential goods. Just over half have less than $10,000 to spend on entertainment, education, personal care, clothing, furniture and more.
Don't count out old media. Fifty-seven percent of millennials indicated in a study from OMD that TV was the first way they heard about products and services.
For the first time in American history there are now a million more female than male college graduates, according to the Census.
According to Prosper Mobile Insights, a significant number of smartphone and tablet users who use their devices to compare prices while shopping, purchase from the competition according to this report.
An additional 26% of respondents say they have compared prices while in-store and purchased from another retailer's website using their device.
23% have made a purchase from another retailer's website using their laptop or desktop after leaving the store.
31% compared prices and purchased from the same store.
13% compared prices and purchased from the same retailer's website using their device.
26% compared prices and made purchases from the same store using their laptop or desktop after leaving the store.
27% requested a price match.
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