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Aug 18
2008
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Circuit City recently announced they are going to empower their sales associates with mobile tablet devices that will enhance the sales process for the consumer and the store.
The idea is that when you as a consumer have a question regarding the product in question these devices will be able to give you complete intelligence regarding availability, pricing so that an informed decision is made prior to finalizing a purchase.
From their press release the benefits of these devices for the consumer includes:
-- Boosts store associate confidence, credibility and versatility. With Circuit City's vast product line, sales associates sometimes shrank from guest encounters because they were not always confident of the answer. EDGE gives them what they need to sell or discuss any product in the store as well as any product on circuitcity.com because the mobile tool integrates online content for a seamless multichannel experience.
-- Allows for more satisfying guest experiences with every visit. Guests receive a more consistent experience when they interact with EDGE, which helps to improve the overall perception that the city is a unique and differentiated place to shop for consumer electronics.
-- Complements the new-hiring strategy in the city store format. the city has been able to expand its hiring pool and can now seek friendly associates with strong team-building and communication skills rather than searching exclusively for highly technical associates.
-- Influences future growth of the company. the city store format incorporates a number of new elements influenced by EDGE, including a more innovative store layout and easy-to-use technology to help guests make smarter buying decisions.
I have yet to experience the new format store and if you've visited one in your area, I'd love to hear your thoughts in the comment box below.
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