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Third Party Ad Tags vs Redirects |
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Although 3rd party tags are the common means to deliver creatives and monitor performance at the advertiser's end, they cause problems for publishers. For example when sending newsletters there is a good chance that the ads will not be displayed due to various email clients blocking the delivery of the creative. This leaves the publish to request either redirects or actual image files and URLs to successfully deliver ad within their html newsletters.
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Technology Spotlight
Ajax (asynchronous JavaScript and XML), or AJAX, is a group of interrelated web development techniques used for creating interactive web applications or rich Internet applications. With Ajax, web applications can retrieve data from the server asynchronously in the background without interfering with the display and behavior of the existing page. Data is retrieved using the XMLHttpRequest object or through the use of Remote Scripting in browsers that do not support it. Despite the name, the use of JavaScript, XML, or asynchrony is not required.
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