Dropbox Continues Shopping Spree, Acquires Snapjoy

It is all about the cloud these days.

We recently reported on Dropbox in the article Dropbox Corporate Usage Grows As Do Security Concerns

The issue was that Dropbox is becoming increasingly popular among both consumers and corporate users. They claim 100 million users and many workers including IT pros use it at the office. This trend should be cause for some concern to IT departments because of the increased chance of critical data loss and security breaches.

Why is this of concern to CIOs when they have so many other issues to contend with? Many users enjoy the convenience of using Dropbox to store and share business documents rather than send them around as insecure email attachments.

Dropbox which is known as the most popular file hosting and synchronizing service is now moving in a slightly different direction as they set the stage for an expansion of their services. Dropbox was saavy enough to realize their service is lacking in functionality when compared to other services such as SkyDrive or Google Drive. Both of those services enable users to edit documents online and access a variety of other features to work with files directly on the Internet dashboard of the service.

So what do you do if you are Dropbox?

Dropbox recently acquired Audiogalaxy in an effort to ramp up the service’s music-related features. Audiogalaxy offers music streaming capabilities that enable users of the service to stream music using web browsers, mobile phones, or tablets.

Now Dropbox has continued their shopping spree with the acquisition of Snapjoy, a nascent photo hosting and management service that enable users to bring their photos together on all of the devices they own. The announcement was made in a company blog that Snapjoy is joining forces with Dropbox.

No immediate changes are expected for the time being as users of the service will not see anything different. New signups are no longer accepted though. This was also the case after Audiogalaxy had been acquired by Dropbox. It is likely that we will see an integration of both services into Dropbox, and then a migration of existing accounts to the service as well.

The acquisition of both companies moves Dropbox away from a service that is offering online file hosting and syncing to a service that is proficient in  web based file management capabilities. The two major missing pieces, namely document editing and better online video management options must be a work in progress. 

Will there be additional acquisitions by Dropbox in the near future to help fill that gap or will the company use an internal resources to include those features in future versions?

Dropbox will take some time to integrate the newest technologies into the existing product. Doing so will likely increase interest in their product. Raising awareness of your service offerings to a wider audience is always a smart growth strategy. Stay tuned.

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