Video and Facebook Usage Continues Rapid Growth

Posted by on in Careers

Internet video traffic and Facebook usage occurs both in the home and on the job at an increasing rate.

According to Comscore, there was record-breaking watching of online video content in

October 2011. 

Here are some of the highlights:
  • 184 million U.S. Internet users watched online video content in October, 2011 for an average of 21.1 hours per viewer.
  • This means 86.2% of U.S. Internet audience viewed online video.
  • The total U.S. Internet audience viewed 42.6 billion videos which represents an all time high.


  • Duration of average online content video was 5.3 minutes.
  • YouTube ranked as the top online video content property.
  • 161 million viewers watched 20.9 billion videos for 7.1 hours per viewer.
  • Facebook ranked second with 59.8 million video viewers.


We recently reported that for a whole new generation of tech-savvy young professionals, having access to social media or the right smartphone in the workplace is at times more important than earning a higher salary. For business, that means adapting to this change in priorities rather than resisting it.

According to a Cisco survey, today's whole new generation of tech-savvy professionals have different job requirements than their parents had.

40% of college students and 45% of young professionals would accept lower-paying jobs if they had more access to social media, more choice in the devices they could use at work , and more flexibility in working remotely.

More than 50% of college students surveyed indicated that if an employer banned access to networks like Facebook at work, "they would not accept a job offer from them or would join and find a way to circumvent."

25% of college students said issues like allowing employees to choose an iPhone over a Blackberry and opening up access to social networks, (while baffling to older generations) would represent key factors in their decision to accept a job offer.

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